時機感 Sense of Timing

　時間檔次 Time Slot

　時序分析 Time-Series analysis

　識閾效應(yīng) Threshold Effect

　使用與態(tài)度 Usage and Attitude

　市場策略的利潤效果 Profit Impact of Market Strategy

　市場調(diào)研 Market Research

　市場調(diào)研/營銷調(diào)研 Marketing Research

　市場細分 Market Segmentation

　市場占有率 Market Share

　視聽眾暴露度 Impession

　收獲戰(zhàn)略 Harvesting Strategy

　收入效應(yīng) Income Effect

　收視(聽)率 Ratings

　收視率 Television Rating

　售點 POP 售點 POS

　斯塔奇數(shù)字 Starch Figure

　斯坦利·里索 Stanley Resor