Dear Water,

　I am sorry but I can not pay samples as my company policy. Anyhow I will tell you that I will pay transportation fee by TNT. Our courier number is 123456.

　Please send it to this address:

　Xxx System S.L.

　Poligono Industrial de Cabanillas

　19171. Guadalajara (Spain)

　Send it to my attention

　If you want us to work with you, you will have to make an effort. Please take note that we do not want this sample to get profits, only for testing purpose, so it is necessary to test it to start working.

　Thank you,

　Javier Ayllon

　Reply to the above

　Dear Javier,

　Thanks for your kind support to me first.

　Regarding sample charges, I really hope we can find a way to move forward the project. It is honored for me and our company to work with you and your company. And be sure that we can start the initial order soon.

　For the point of charges, I really hope you can do me a favor. We understand xxx is a big company, you have your own rules for samples. And I know the sample charges is a small monry. But we are a factory, it is not small money for us if we offer free samples to all customers. We believe it is fair for every customer to buy samples. And we got the support from other customers, too. Please kindly help us on this point. We must give you a better price then.

　Javier, we definitely hope we can do more for customers and always do the best. When we start the cooperation and work better and better, believe we can offer you more and more. But now we hope you can do your part to pay the charges for samples. Shall we get your understanding and support?

　Looking forward to hearing from you soon.

　Best regards,

　Water

　Notes

　1. 對(duì)待客戶的拒絕，不必不知所措。因?yàn)檫@是我們每天都要面對(duì)的問(wèn)題，客戶只是拒絕而已，不是說(shuō)完全沒(méi)有希望。文中，客人表示需求樣品，這是對(duì)自己工作的支持。一句感謝，輕松地久表達(dá)了自己的心意，以此開篇也很自然。

　2. 目標(biāo)明確，就是說(shuō)法客戶付款。所以必須情真意切。描述不羅嗦，也不能太簡(jiǎn)單。羅嗦了會(huì)讓人看得辛苦，太簡(jiǎn)單了沒(méi)有體現(xiàn)出誠(chéng)意。撰寫郵件不能遺漏需要轉(zhuǎn)告的重要信息。另外需要注意的是，表述和單詞沒(méi)有拼寫錯(cuò)誤，字體和顏色是大家常用的。甚至在郵件發(fā)出去之后再重復(fù)查看，如有不當(dāng)?shù)牡胤剑涗洸⒃谙麓胃倪M(jìn)，一旦形成習(xí)慣之后，撰寫郵件所需的時(shí)間就很少了。