UnitOneGlobalEconomyandMarket

Globalization 1

GlobalizationofMarkets 2

PhasesofGlobalization 2

DimensionsofMarketGlobalization 4

DriversofMarketGlobalization 6

Firm-levelConsequencesofMarket

Globalization:Internationalization

oftheFirmu2019sValueChain 9

ChinainGlobalEconomy 11

Vocabulary 12

UnitTwoInternationalBusiness 13

Introduction 13

ActivitiesinInternationalBusiness 14

TheNatureofInternationalTrade 14

TheNatureofInternational

Investment 15

ServicesTradeasNormalProducts 16

HowdoesInternationalBusinessDiffer

fromDomesticBusiness? 18

TheFourRisksin

Internationalization 18

WhoParticipatesinInternational

Business? 20

WhyShouldYouStudyInternational

Business? 22

FacilitatoroftheGlobalEconomy

andInterconnectedness 22

ContributortoNationalEconomy 23

ACompetitiveAdvantage

fortheFirm 24

ACompetitiveAdvantageforYou 25

Vocabulary 26

UnitThreeBusinessLetterWriting 27

WritingPrinciplesofBusinessLetters 27

LayoutofBusinessLetters 28

LetterForms 32

Semi-indentedLetterStyle 32

BlockedLetterStyle 33

AddressingEnvelopes 34

WordsandExpressionsCommonly

UsedinForeignTrade 35

UnitFourEstablishingBusiness

Relations 38

SpecimenLetters 39

Vocabulary 43

WordsandExpressionsCommonly

UsedinForeignTrade 45

Preposition 47

BusinessConversations 48

UsefulExpressions 49

CaseStudy 50

Exercises 51

UnitFiveSalesPromotion 55

SpecimenLetters 56

Vocabulary 60

WordsandExpressionsCommonly

UsedinForeignTrade 61

Preposition 63

BusinessConversations 65

UsefulExpressions 66

Exercises 67

UnitSixEnquiriesandReplies 69

SpecimenLetters 70

Vocabulary 73

WordsandExpressionsCommonly

UsedinForeignTrade 74

Preposition 79

BusinessConversations 80

UsefulExpressions 81

CaseStudy 82

Exercises 85

UnitSevenQuotations,Offers

andCounter-offers 87

SpecimenLetters 88

Vocabulary 93

WordsandExpressionsCommonly

UsedinForeignTrade 95

Preposition 97

BusinessConversations 98

UsefulExpressions 99

CaseStudy 100

Exercises 102

UnitEightOrdersandTheirFulfilment,

andSalesContracts 106

Ⅰ.Thebuyeru2019sobligations 107

Ⅱ.Theselleru2019sobligations 107

SpecimenLetters 107

Vocabulary 112

WordsandExpressionsCommonly

UsedinForeignTrade 114

Preposition 117

BusinessConversations 118

UsefulExpressions 120

CaseStudy 120

Exercises 124

UnitNineTermsofPayment 126

Meansofpaymentininternationaltrade 126

Billofexchange 126

PromissoryNote 129

Cheque(Check) 129

ModesofInternationalPayment 130

Remittance 130

Collection 131

LetterofCredit(L/C) 135

SpecimenLetters 149

Vocabulary 159

WordsandExpressionsCommonly

UsedinForeignTrade 160

Preposition 165

BusinessConversations 167

UsefulExpressions 168

Exercises 170

UnitTenInsurance 178

SpecimenLetters 180

Vocabulary 186

WordsandExpressionsCommonly

UsedinForeignTrade 187

Preposition 189

BusinessConversations 190

UsefulExpressions 192

Exercises 193

UnitElevenShipment 195

SpecimenLetters 196

Vocabulary 203

WordsandExpressionsCommonly

UsedinForeignTrade 205

Preposition 207

BusinessConversations 209

UsefulExpressions 210

Exercises 211

UnitTwelveComplaintsand

Adjustments 213

SpecimenLetters 216

Vocabulary 221

WordsandExpressionsCommonly

UsedinForeignTrade 222

Preposition 224

BusinessConversations 226

UsefulExpressions 227

Exercises 228

UnitThirteenExporting,Importing

andCountertrade 231

Exporting 231

AdvantagesofExporting 232

DisadvantagesofExporting 233

ProceduresofExporting 233

ASystematicApproachto

Exporting 235

Importing 239

ProceduresofImport 240

Countertrade 241

Vocabulary 243

UnitFourteenForeignDirectInvestment

andCollaborative

Ventures 244

TrendsinForeignDirectInvestment

andCollaborativeVentures 244

MotivesforForeignDirectInvestment

(FDI)andCollaborativeVentures 245

Market-SeekingMotives 246

ResourceorAsset-SeekingMotives 246

Efficiency-SeekingMotives 247

ForeignDirectInvestment 248

KeyFeaturesofFDI 248

Factorstoconsiderin

selectingFDIlocations 249

TheNatureofOwnershipinFDI 252

InternationalCollaborativeVentures 253

EquityJointVentures 253

Project-Based,Non-EquityVentures 254

Differencesbetweenthesetwo

typesofcollaborativeventures 254

ManagingCollaborativeVentures 255

UnderstandPotentialRisksin

Collaboration 256

PursueaSystematicProcess

forPartnering 256

EnsureSuccesswithCollaborative

Ventures 257

SuccessFactorsinCollaborative

Ventures 257

TheExperienceofRetailersin

ForeignMarkets 258

ChallengesofInternational

Retailing 259

InternationalRetailingSuccess

Factors 259

Vocabulary 261

UnitFifteenE-Commerce 262

Reasonsforthefastdevelopment

ofE-commerce 263

RoleofIntermediaryinE-commerce 264

TwomodesofE-commerce 264

HowtostartE-commerce 265

BarrierstoE-commercedevelopment 267

Vocabulary 268

Appendix1TheUniformCustomsand

PracticeforDocumentary

Credits,2007Revision,ICC

(Publicationno.600) 269

Appendix2Documents 292

中國人民保險(xiǎn)公司 292

中華人民共和國海關(guān)出口貨物報(bào)關(guān)單 293

出口貨物訂艙委托書 294

BILLOFLADING 295

中華人民共和國上海進(jìn)出口

商品檢驗(yàn)局 299

COMMERCIALINVOICE 300

海運(yùn)出口貨物投保單 301

SALESCONFIRMATION 302

PACKINGLIST 304

主要參考書目 305