第一篇英文商務(wù)信函寫(xiě)作概述

Brief Introduction to the Business Letters Writing Unit 1 Fundamentals of Writing English Business Letter

外貿(mào)函電寫(xiě)作基本知識(shí)0031.1 Study Aim（學(xué)習(xí)目標(biāo)）003

1.2 Introduction(專業(yè)背景知識(shí)介紹)003

1.3 Foundation for Writing English Business Letters(英文商務(wù)信函寫(xiě)作

基礎(chǔ))004

1.4 Guidelines of Writing English Business Lettersu2014Sevenu201cCu201d

(英文商務(wù)信函寫(xiě)作原則u2014u20147C原則)004

1.5 Parts and Lay out of English Business Letter（信函的內(nèi)容構(gòu)成及格式）010

1.6 Addressing Envelopes（信封的寫(xiě)法）020

1.7The Opening Sentences and Closing Sentences(常用開(kāi)頭語(yǔ)和結(jié)尾語(yǔ))021

1.8 Dissimilarities in Letter Writing(英式商務(wù)信函與美式商務(wù)信函

的差異)032

1.9 Exercise(練習(xí))035 Unit 2 Electronic Communication Way

電子通信方式0372.1 Study Aim（學(xué)習(xí)目標(biāo)）037

2.2 Introduction(專業(yè)背景知識(shí)介紹)037

2.3 Writing Skills(寫(xiě)作技巧)046

2.4 Specimen Letters(樣函)051

2.5 Common Mistakes or Improper Factors in Business Email

(商務(wù)電子郵件的常見(jiàn)錯(cuò)誤或不當(dāng))053目錄2.6 Common English Patternsin Email(郵件英語(yǔ)常用句型)054

2.7 Focal Words(焦點(diǎn)詞匯及短語(yǔ))058

2.8 Exercise(練習(xí))060

第二篇常用外貿(mào)信函

Business Letters for Frequent Occasions Unit 3 Establishing Business Relations

建立業(yè)務(wù)關(guān)系0653.1 Study Aim（學(xué)習(xí)目標(biāo)）065

3.2 Introduction(專業(yè)背景知識(shí)介紹)065

3.3 Writing Skills(寫(xiě)作技巧)066

3.4 Specimen Letters(樣函)068

3.5 Focal Words(焦點(diǎn)詞匯及短語(yǔ))080

3.6 Useful Sentences(常用語(yǔ)句)084

3.7 Exercise(練習(xí))087 Unit 4 Status Enquiries

資信調(diào)查0904.1 Study Aim（學(xué)習(xí)目標(biāo)）090

4.2 Introduction(專業(yè)背景知識(shí)介紹)090

4.3 Writing Skills(寫(xiě)作技巧)091

4.4 Specimen Letters(樣函)093

4.5 Focal Words(焦點(diǎn)詞匯及短語(yǔ))103

4.6 Useful Sentences(常用語(yǔ)句)104

4.7 Exercise(練習(xí))107 Unit 5 Enquiries and Offers

詢盤(pán)與發(fā)盤(pán)1105.1 Study Aim（學(xué)習(xí)目標(biāo)）110

5.2 Introduction（專業(yè)背景知識(shí)介紹）110

5.3 Writing Skills（寫(xiě)作技巧）112

5.4 Specimen Letters（樣函）115

5.5 Focal Words(焦點(diǎn)詞匯及短語(yǔ))126

5.6 Exercise(練習(xí))130 Unit 6 Counteroffers and Acceptance

還盤(pán)與接受1346.1 Study Aim（學(xué)習(xí)目標(biāo)）134

6.2Introduction（專業(yè)背景知識(shí)介紹）134

6.3WritingSkills（寫(xiě)作技巧）135

6.4SpecimenLetters(樣函)137

6.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))152

6.6Exercise(練習(xí))156Unit7OrderandTheirFulfillment

訂單及履行1607.1StudyAim(學(xué)習(xí)目標(biāo))160

7.2Introduction(專業(yè)背景知識(shí)介紹)160

7.3WritingSkills(寫(xiě)作技巧)161

7.4SpecimenLetters(樣函)165

7.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))175

7.6Exercise(練習(xí))178Unit8L/CandOtherTermsofPayment

信用證及其他支付方式1818.1StudyAim(學(xué)習(xí)目標(biāo))181

8.2Introduction(專業(yè)背景知識(shí)介紹)181

8.3WritingSkills(寫(xiě)作技巧)183

8.4SpecimenLetters(樣函)185

8.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))189

8.6Exercise(練習(xí))193Unit9PackingandShipment

包裝和裝運(yùn)1969.1StudyAim（學(xué)習(xí)目標(biāo)）196

9.2Introduction（專業(yè)背景知識(shí)介紹）196

9.3WritingSkills（寫(xiě)作技巧）197

9.4SpecimenLetters(樣函)199

9.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))203

9.6Exercise(練習(xí))206Unit10Insurance

保險(xiǎn)20910.1StudyAim（學(xué)習(xí)目標(biāo)）209

10.2Introduction(專業(yè)背景知識(shí)介紹)209

10.3WritingSkills(寫(xiě)作技巧)210

10.4SpecimenLetters(樣函)211

10.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))219

10.6Exercise(練習(xí))222Unit11ComplaintsandAdjustments

索賠與理賠22511.1StudyAim(學(xué)習(xí)目標(biāo))225

11.2Introduction(專業(yè)背景知識(shí)介紹)225

11.3WritingSkills(寫(xiě)作技巧)226

11.4SpecimenLetters(樣函)227

11.5FocalWords(焦點(diǎn)詞匯及短語(yǔ))237

11.6Exercise(練習(xí))238

第三篇經(jīng)貿(mào)函電實(shí)用部分

PracticalUsageofBusinessCorrespondencesUnit12CompleteBusinessCases

完整的業(yè)務(wù)案例24312.1CIF L/C(1)243

12.2CIF L/C(2)249

12.3FOB L/C253

12.4FOB D/P260

12.5FOB D/A264

12.6CIF T/TbeforeShipment269

12.7FOB T/TafterShipment273Unit13IntroductionofForeignTradeEnglishintheExportSalesStaffExams

外銷員考試中的外經(jīng)貿(mào)英語(yǔ)簡(jiǎn)介28113.1IntroductiontheExaminationforExportSalesStaff

（外銷員考試簡(jiǎn)介）281

13.2IntroductionofForeignTradeEnglishExaminationPart

（外經(jīng)貿(mào)英語(yǔ)考試部分介紹）282參考用書(shū)

Bibliography285